Create a Website For Your Business
October 28, 2018
The invention of the first internet browser in 1991 changed the way the world operates and businesses handle marketing. As time has gone on and internet is used for everything, most companies have seen the impact of building a website and using the internet to market their services and products. Not only have brick and mortar stores brought their merchandise to the internet, but companies like Amazon and Google have built their entire company online.
According to a recent study by ProfitPress, 50% of small businesses don’t have a website. This is a staggering statistic as potential buyers use the internet multiple times daily, not only to look for information, but also to connect with friends and the community. If you don’t have a website, you’re missing out on an opportunity to market your products and services.
So how can you, as a small business owner, launch a website to create buzz and attract leads?
In this article, we will share with you how to launch a website.
Before we jump in and create a website, there are a few things that you need to complete first.
Domain: Before your website can go live, you have to decide what you want your domain to be. A domain is a name that visitors will use to access your website. For example, Apple.com is the domain that Apple choose. You will generally want to choose a domain with your business name. Maybe you’re a local coffee shop and your business name is ‘Paddington Coffee Co’. You could choose a domain like paddingtoncoffeeco.com.
Before you officially decide, you will want to check and make sure it is available. It’s super easy to check a domain name, simply follow this link to our domain checker, click ‘Claim your domain’, enter it in and if it’s available, add it to your cart. Before you complete the purchase, read the next step for a special deal.
Hosting: To launch a website on the internet, you will need a hosting account. This is where all of the files associated with your website are stored. When researching hosting, the cost can vary greatly. You don’t need expensive web hosting to get started. Simply choose the ‘Launch Hosting plan’. This is the least expensive plan and is perfect to get started. Once you have added the launch plan to your cart, you will notice that your domain is free. We give free domains with the purchase of a hosting plan to show our support for small businesses. WE care about your success.
Did you know: InMotion Hosting provides professional, US based, 24/7/365 support. We believe that you, our customer, is the most important. In 2017 alone, we received over 25,000 customer compliments of our high quality support!
Once you have purchased your hosting and domain, it’s time to start thinking about how you want your website to appear. Take some times and look around at several different websites and find styles and designs that you like. Make a note of the websites that you like. If there are only sections of a site that stand out, take a screenshot of that section. This information will be very helpful in the next steps.
Content Prep: One part of building a website that is not commonly thought about is the content.
Create a folder for all of your website content. Take your logo and images that you want displayed on your website and place them in this folder. Think about what you want your website to communicate. Write out your home page introduction text. Complete this for each page that you would like on your website. This is a lot of work, but in the end, it’s worth it.
Now that you have all of your pre-website content together, it’s time to get started with building a website.
Should I build my website myself or hire a developer? This is the question that every website owner has to ask. There are benefits on both sides. Read a recent article from our blog to help you decide.
If you decided to build the website yourself, learn about how to install a Content Management System (CMS). Once it is installed, look for a theme to get started. You will want to use the content in your website folder to start building your website.
InMotion Hosting offers professional website design. Learn more about how we can assist you with getting your website launched. Our design team will request that you send all of the content that you would like on your website.
Building a website can attract leads, create buzz, and bring greater awareness to your products and services. Getting a domain and hosting account is the first step of launching a website. Whether you build the website yourself, hire a developer, or reach out to our design team, it’s important that all of your content is prepared and you know what you want.
Use the power of the internet to market and promote your products and services.